RSS for Affiliate Managers - Start segmenting your communication using RSS!

Affiliate Managers struggle everyday communicated the proper message to the right affiliates. RSS is becoming a standard in communication solutions, it is more reliable then email and less obtrusive than constant phone calls to your affiliates.

You can generate RSS feeds easily through your blog software. Many solutions like Wordpress and Drupal have plugins or other solutions for generating feeds per category or topic. This works great for distributing different types of segmented communications to different types of affiliates. Here is just a small list of different uses of RSS feeds for your affiliate program:

  • Distribute Coupons and Deals
  • Policy Changes
  • Monthly Newsletters
  • Announce PPC opportunities (share your “holes” with affiliates)
  • New product listings
  • Datafeed updates
  • Sale & Commission Announcements (Automate this through your network’s Webservices)
  • Distribute FAQ’s
  • Commission “payment sent” announcements
  • Email suppression list updates (for those merchants that have integrated their suppression files)
  • Beginner affiliate Tips, Tricks and Instructions
  • Industry & Merchant Press Releases
  • Pricing Changes
  • Translated messaging!
  • New banner and creative asset addition announcements AND distribution
  • Special incentives and bonus programs

Be creative & aggressive with getting your affiliates to signup for these RSS feeds It is 100% deliverable yet takes unique content and incentives for affiliates to signup, but can become an effective communication tool for your affiliate program.

Posted by admin | Filed Under Merchant Blog 

Subscribe to my RSS feed

Comments

3 Responses to “RSS for Affiliate Managers - Start segmenting your communication using RSS!”

  1. 12 Ways Affiliate Managers Can Use RSS for Affiliate Communication - 5 Star Affiliate Marketing Blogs on May 6th, 2008 1:14 pm

    […] Ian Larsen blogged about this Sunday and has a few other ideas. Check it out. RSS for Affiliate Managers - Start segmenting your communication using RSS! […]

  2. Affiliate Marketing’s RSS Problem : CostPerNews on May 6th, 2008 1:34 pm

    […] Linda and Ian… 12 Ways Affiliate Managers Can Use RSS for Affiliate Communication - 5 Star Affiliate […]

  3. AJ Mulvey on May 13th, 2008 4:40 pm

    new to the game but wanted to say thank you. great advice! it makes a whole lot of sense.

    - AJ

Got something to say?