A suprising new ppc & conversation monitoring tool you have to try
August 9, 2008
I am always looking for new tools and services for both client and self to gain some intelligence into business. The other day I got an email from a long lost friend through Linkedin, she had a message of affordable intelligence. After a demo and presentation of The Search Monitor I could see […]
A plea for transparency, affiliates & networks need to give it up
June 19, 2008
“Transparency” in regards to affiliate marketing can go so many different ways. Affiliate networks are defining it from a managers/retailers point of view and opening up contact information and details about the affiliates. This enables an affiliate manager to make better choices on promotions, fraud prevention and helps keep the pulse of their […]
Optimization of Monetization
March 17, 2008
I was looking over my google analytics account for one of my sites and the “Average Page View” rate jumped out at me as being insufficient. for the sake of needed a good example i’ll just tell you it was 2.35%. That means basically every visitor to my site is reading 2+ pages […]
The Affiliate Marketing Draft - Volunteer Today!
March 1, 2008
Affiliate recruiting & program management has always been something that many think they can do, many try and very few are successful at. After spending a great deal of time this last week discussing opportunities and hurdles with others in the industry at Affiliate Summit West ’08, my philosophy on recruiting good affiliates was […]
Affiliate Marketing in 5 Easy Steps!
January 24, 2008
It’s truly amazing the perception of affiliate marketing. Budgets are cut and critical mistakes are made everyday. At the high level the concept of affiliate marketing has been around a long time and is extremely fundamental, affiliates have been referred to an outside sales force since before I started in the industry.
So what […]
You have been found to be in violation of our PPC policy!
January 20, 2008
How many of these emails have you sent out this year? Most people that touch search engine marketing deal with violations from many different kinds of advertisers, on a daily basis, but determining it’s impact is completely hypothetical and enforcing your search policy can be expensive.
So what is the impact? You could consider […]
Fingerprinting at affiliate networks…almost…
January 8, 2008
Recently at work, I have been redesigning the signup form and process for our network, so I decided to go join all that I can…here is an interesting story.
I have had affiliate networks call & email me to verify I actually exist before allowing me into their network but I have yet to have someone […]
Affiliate Network User Interfaces: CJ, Performics, Linkshare
January 6, 2008
From my recent build of giftcardfavors.com It was necessary for me to do 2 big tasks for each post. 1) I had to determine if the merchant had gift cards for their store and 2) see if they had links either in the standard formats or product catalog for those gift cards. If […]