You have been found to be in violation of our PPC policy!

google handcuffs

How many of these emails have you sent out this year? Most people that touch search engine marketing deal with violations from many different kinds of advertisers, on a daily basis, but determining it’s impact is completely hypothetical and enforcing your search policy can be expensive.

So what is the impact? You could consider brand degradation a big hit. I have seen an affiliate misspell the merchants name to get by Google’s brand police. This is an affiliate who should be supporting your brand. Your keyword cost can go sideways if you don’t have the budget, a proper affiliate policy and competitive commission rates, as well as a solid plan to stick with. Corporate teams and affiliates can come in to a crowded category together and literally take over the majority of traffic. Control the costs from the bottom up.

Merchants: Measure the cost between fighting for #1 position and affiliate commissions. Who is taking the greater to risk to sell your products?

Something else to control is your customers experience. It starts with the ad they click and what we all hope ends with is a conversion. If you aren’t encouraging a quality path through to site AND through your affiliates then you are messing with how many of those conversions we get. Control the quality of your affiliates, only recruit what you can support.

What other impacts have you seen from search violations?

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