Using Google Conversion Tracker to test your Affiliate Landing Pages

I found out early on that most of the good data that Google gathers for advertisers is pretty limited if you are an affiliate. You will never be able to determine a true conversion rate, unless you have a merchant that allows you to put your tracking pixel on their confirmation page. Which I have seen before, but rarely.

So as affiliate marketers you have to come up with some creative solutions, one that I use on CascadeGear.com is a plain old jump script that most are using, but I place my Google conversion tracking pixel on this jump page (see example:Black Diamond Demon Backpack, click on buy button) .

This allows me to see how effective my landing page is converting, as well as the merchants. Think of it this way.

  • You buy 1000 clicks that land on your Landing Page
  • 400 of those clicks pass through the jump script and Google counter (40% “Landing Page” Conversion)
  • You end up with 10 Sales from the merchant, you end up with a 3% conversion rate (from LP to Merchant)

Doing this allows you to determine if the leakage is on your site or the merchants. It’s not perfect of course but does you give you 1 more data set to analyze.

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Posted by Ian

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One Response to “Using Google Conversion Tracker to test your Affiliate Landing Pages”

  1. Optimization of Monetization on March 17th, 2008 3:03 am

    […] Measuring this effort isn’t hard either, it’s the same metric affiliate networks use when reporting the success of program, Earnings Per Click. Clicks / Revenue = EPC. You could take it step further and create metrics like: Page Views / Revenue = Earnings Per Page View. And for you number nuts you can incorporate a jump script in which to measure affiliate site conversion . […]

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