A suprising new ppc & conversation monitoring tool you have to try

I am always looking for new tools and services for both client and self to gain some intelligence into business. The other day I got an email from a long lost friend through Linkedin, she had a message of affordable intelligence. After a demo and presentation of The Search Monitor I could see dozens of ways this search monitoring tool could help me and my clients.

I was able to quickly get a few campaigns setup, lt takes about a day or so to start tracking everything, but on Day 2 I was surprised to see some data in there. I found violations, discussions on forums and more. Here are some highlights I wanted to point out about The Search Monitor:

• They can monitor an unlimited amount of social networks and blogs, if it has an RSS feed they can hook it in for you.
• Currently only monitors Google. Google regions and cities go live this month. Yahoo, MSN and few other by October.
• TheSearchMonitor can find affiliates that are linking directly to your site, through an affiliate link or other redirect.
• Daily email alerts. You don’t have to login to check on critical violations and alerts.
• Auto-affiliate detection by landing page (coming in September 08), Crawls to the destination page to automatically detect your affiliates and identify them in reports
• “Trusted Affiliates” for those affiliates that are above the law.
• $399 a month, Very reasonable

And of course I always come up with some cool ideas of my own. How could I use this?

• Great recruiting tool. What are your competitors doing or letting their affiliates get away with? No contact information is available but with some networking you can get around that!
• Use the tool to “price match”. Have a cut throat product and need to know when your competitors jockey their price?
• Test the local waters, you can easily see opportunity for products and services in the local markets

If you are interested in taking a look at it, contact me for a free 30 day trial of The Search Monitor. You won’t find mention of this on your website, email me I will put you in touch and get you taken care of.

09.Aug.08 Industry Blog Comments (0)